The purpose of this study is to examine the earnings management incentives to meet earnings thresholds: zero earning, last year’s earnings and management earnings forecasts. This study finds that the earnings management incentives for contractual purposes（executive compensation, CEO turnover, debt contract）are mainly related with the earnings management to avoid earnings losses. This study also finds that firm managers with high security marketbased incentives（equity incentive, value-relevance of earnings, growth, and direct finance）are more likely to manage earnings to avoid earnings decreases and meet earnings forecasts.