Abstract
Material ConneXion (MCX) is a global materials and innovation consultancy that helps clients create the products and services of tomorrow through smart materials and design thinking. MCX is the trusted advisor to Fortune 500 companies, as well as forward-thinking agencies and government entities seeking a creative, competitive or sustainable edge. With location-in Bangkok, Bilbao, Daegu, Milan, New York, Skövde and Tokyo-MCX’s international network of specialists provides a global, cross-industry perspective on materials, design, new product development, sustainability and innovation. MCX maintains the world’s largest subscription-based materials library with more than 7,500 innovative materials and processes-an indispensable asset to a wide audience of users. The consulting division, ThinkLab, works with clients to strategically incorporate trends, service and innovation into their business models and products.