Both full-scale production of paper and printing technology in Japan have progressed. Increased paper production and improved printing technology have reduced the relative value of paper. Due to the subsequent economic crisis and the shift to IT, the value of paper began to be further lost. In order to increase the value of paper, there is an urgent need to propose not only paper but also printing and processing. We are promoting the potential of paper through promotional tools. We strive to increase the value of paper by continuing to question the potential of paper.