A discourse over what science says has played a decisive role in sociology. The scientific explanation of “society” has long been emphasized. However, many of the social scientists explaining about society have not explained about themselves. Social scientists have often claimed a transparent existence and asserted that they were “objective” and detached in their approach to “society”. This paper challenges and reconsiders these assertions and claims from the viewpoint of self-reference. While insisting on “objectivity”, social scientists really have significant influence on society. Who and where is the scientist analyzing and discussing society? By asking for self-reference, it is possible to have a reconsideration of the role of the researcher relative to society that is different from that in which the observer has been eliminated.